Inside Mexico: Living, Traveling, and Doing Business in a Changing Society

• How to talk to superiors and subordinates in the work-place, work with bureaucrats and officials, and schedule meetings
• Crucial information on family, gender roles, bureaucracy, religion, time, manners, dress and appearance, meals, work, and leisure
• Distinctions between rural and city life
• The fine points of body language, socializing, conversing, making friends, dining out, romance, and Mexican humor
• Insights into traditional Mexican mores and how they are changing in response to rapid modernization

Published in 1994, I found it very timely in 2003.


Most valuable next to Spanish-English dictionary   November 15, 2005
Titus A. Meissner (Napa Valley, California)
I love this book, as much for its conciseness and economy of words as well as all the sensitively considered advice and invaluable tips.
Though it is a deceptively thin book, it seems to touch on all areas of likely concern to one who visits or moves to Mexico. I wouldn't travel to Mexico without it, now.


Inside Mexico   January 15, 2004
3 out of 5 found this review helpful

HIGHLY RECOMMENDED--should be required reading for every American so they have a better understanding of our neighbors to the south. I bought this when I first met my wife who is from Mexico. I found it very enlightening and worth every cent. It's easy to read since it is not in-depth, however, it is still very enlightening. It talks about real Mexico and real Mexicans--not the life and culture that surrounds resorts. It may need to be updated (10 years old) cause the youth in Mexico are greatly influenced by media (TV, movies, etc) today just as American youth are--however, it still provides great insight of where Mexicans are coming from.


Excellent Source   August 27, 2006
David A. Coleman (Clemson, SC)
1 out of 2 found this review helpful

I traveled to Mexico with Dr. Heusinkveld as a participant on one of her study abroad trips to the city where she wrote the book. I soon found out that not only is the book a must read for anyone interested in visiting or doing business in Mexico, but that the information that was published over 10 years ago is still very accurate in much of the country.

The book is a very easy read and not long at all. Its small size is very deceptive because the book is crammed with information that one should not go without.

Do not travel to Mexico without this book.


OK if you've never been to Mexico...   May 19, 2003
5 out of 6 found this review helpful

...but if you know anything at all about the culture or have visited non-tourist spots you probably know a lot of this stuff already. I'm looking for something more in-depth, so I didn't find this book very helpful.