Global Marketing (4th Edition) |  | Authors: Warren J. Keegan, Mark C. Green
Publisher: Prentice Hall
Category: Book
List Price: $133.33
Buy Used: $0.67
as of 7/30/2010 09:14 CDT details
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New (15) Used (103) from $0.67
Seller: goodwill-discount-books
Rating:  11 reviews
Sales Rank: 603977
Media: Paperback
Edition: 4
Pages: 656
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 10.6 x 8.3 x 1
ISBN: 0131469193
Dewey Decimal Number: 658.84
EAN: 9780131469198
ASIN: 0131469193
Publication Date: December 7, 2004
Availability: Usually ships in 1-2 business days
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Product Description
For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases. Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).
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| Customer Reviews:
Showing reviews 1-5 of 11
 Great BooK! July 18, 2007
Coconutkt (San Antonio, Texas)
3 out of 3 found this review helpful
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
Book Purchase September 6, 2008
Jesse Stuart (Nashville, TN)
Book came in great time and was in the condition they said it was in. 5 stars.
Informative October 26, 2008
H. S. Gazzaz
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Great purchase! September 27, 2009
Natasa Stillman
I am very satisfied with the book, and it arrived within the timeframe promissed by the seller.
Purchase of a used book February 10, 2010
Bibi Morais (Jamaica)
I am delighted with the efficiency that Amazon.com dealt with my purchase. I received the book promptly and it is in excellent condition. Buying used books does not only save me money but also helps to save our trees. I am very pleased with my purchase and will continue to make Amazon.com my preferred choice for shopping online.
Bonnie
Showing reviews 1-5 of 11
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