The Cultural Dimension of International Business (4th Edition) |  | Author: Gary P. Ferraro
Publisher: Prentice Hall
Category: Book
List Price: $42.20
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Seller: Yankee_Clipper_Books_
Rating:  4 reviews
Sales Rank: 792,531
Media: Paperback
Edition: 4
Pages: 214
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 6 x 0.5
ISBN: 0130903272
Dewey Decimal Number: 302.35
EAN: 9780130903273
ASIN: 0130903272
Publication Date: June 25, 2001
Availability: Usually ships in 1-2 business days
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Product Description
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides readers with the necessary framework for understanding the cultural dimension of the international business arena. For individuals seeking to understand any cross cultural business encounter they have had in the past or might have in the future.
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| Customer Reviews:
 Cultural Dimension of International Business, The (5th Edition) October 5, 2005
0 out of 6 found this review helpful
I was very pleased with the books and the price. Thanks
 Cultural Dimensions of Ferraro August 7, 2000
9 out of 11 found this review helpful
Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily.
 Lots of information - pretty boring approach April 10, 2003
Mahesh Krishnamoorthy (Chicago, IL USA)
1 out of 8 found this review helpful
I bought this for my MBA program and found this book having good contents but the approach is not good.... I would have done the layout much differently to make it more interesting..... I had to read this book and so read it..... not greatly impressed.
 Required Reading... if... November 30, 2007
David G. Rettig (Lewis Center, OH USA)
1 out of 1 found this review helpful
...you are in an Intro To International Business course. Otherwise, a complete waste of money.
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