Global Marketing (3rd Edition) |  | Authors: Warren J. Keegan, Mark Green
Publisher: Prentice Hall
Category: Book
List Price: $110.00
Buy Used: $0.98
as of 9/7/2010 22:09 CDT details
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Seller: trinity-city-books
Rating:  11 reviews
Sales Rank: 771,539
Media: Paperback
Edition: 3
Pages: 666
Number Of Items: 1
Shipping Weight (lbs): 2.6
Dimensions (in): 10.1 x 8 x 1
ISBN: 0130669989
Dewey Decimal Number: 658.848
EAN: 9780130669988
ASIN: 0130669989
Publication Date: August 1, 2002
Availability: Usually ships in 1-2 business days
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Product Description
This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.
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Showing reviews 1-5 of 11
 Great BooK! July 18, 2007
Coconutkt (San Antonio, Texas)
4 out of 4 found this review helpful
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
Informative October 26, 2008
H. S. Gazzaz
1 out of 1 found this review helpful
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Book Purchase September 6, 2008
Jesse Stuart (Nashville, TN)
Book came in great time and was in the condition they said it was in. 5 stars.
Great purchase! September 27, 2009
Natasa Stillman
I am very satisfied with the book, and it arrived within the timeframe promissed by the seller.
Purchase of a used book February 10, 2010
Bibi Morais (Jamaica)
I am delighted with the efficiency that Amazon.com dealt with my purchase. I received the book promptly and it is in excellent condition. Buying used books does not only save me money but also helps to save our trees. I am very pleased with my purchase and will continue to make Amazon.com my preferred choice for shopping online.
Bonnie
Showing reviews 1-5 of 11
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