International Marketing Research |  | Author: V. Kumar
Publisher: Prentice Hall
Category: Book
List Price: $178.67
Buy New: $97.00
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Seller: laurentalia
Rating:  1 reviews
Sales Rank: 412,290
Media: Paperback
Pages: 480
Number Of Items: 1
Shipping Weight (lbs): 2
Dimensions (in): 9.6 x 7.3 x 0.9
ISBN: 0130453862
Dewey Decimal Number: 658.848
EAN: 9780130453860
ASIN: 0130453862
Publication Date: September 4, 1999
Availability: Usually ships in 1-2 business days
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Product Description
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.
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| Customer Reviews:
Decent overview of international marketing research January 9, 2004
Kara Swanson (St. Paul, MN)
1 out of 2 found this review helpful
I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.
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