Total Global Strategy II (2nd Edition) |  | Author: George S. Yip
Publisher: Prentice Hall
Category: Book
List Price: $70.67
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Seller: Bookbyte123
Rating:  4 reviews
Sales Rank: 164,837
Media: Paperback
Edition: 2
Pages: 299
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 7 x 0.5
ISBN: 0130179175
Dewey Decimal Number: 658.049
EAN: 9780130179173
ASIN: 0130179175
Publication Date: April 26, 2002
Availability: Usually ships in 1-2 business days
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Product Description
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.
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| Customer Reviews:
 best framework for global strategy July 28, 2008
K. S. Swan (Williamsburg, VA United States)
There is no better book that offers such a comprehensive look at global strategy. It gives an easy overview and then develops a complex interrelated approach to a difficult to grasp subject. There are nice examples, tables, graphs, along with complete measurement tools. This is not bloated with catch phrases. It is not light reading - the book is a mature, thinking manager's text on how to develop a global plan.
Thanks YIP!! October 24, 2006
Jason A. Yarbrough (Gilbert, AZ United States)
0 out of 2 found this review helpful
This book gives you some great starting points and finishing points. Yip knows how to guide us on a long and some times hard to follow rode.
 Management cliches extravaganza July 21, 2003
Carl and Sushil (India)
17 out of 20 found this review helpful
Well having this book as course material in International Marketing, we have concluded that this book actually drained knowledge from us. The management cliche extravaganza in this book is abundant. Howabout: A successful global marketing program is preferrable to an unsuccessful one. Wow, this taught us lots. Ok, so the introduction states that the book is meant for CEO's, we guess their knowledge is far superior to us mere mortals, so this book makes sense to them.
Do not bother reading beyond chapter one, what is presented in this chapter is repeated throughout the book. In order to support what is presented, the book grabs examples from the air in order to fit the theory.
In conclusion, we recommend not to buy this book. If you want a couple of hundred pages saying basically nothing in management language, this is the book for you.
Who allowed this book to go out? terrible! December 10, 2009
Harold Hao Hoang (San Diego, CA United States)
The book is filled with ideas and concepts that cannot be easily validated against, in otherwords it appears that Yip has pulled explanations and justifications out of thin air... most arguments are poorly explained, in fact many times it appears that the author has digresed. He will write a particular topic, digress, and then seemingly argue within his explanation - the student is often left confused. Many times sentences appear to be incomplete and very DRY. I'm not sure if this is an appropriate text book for university studies, perhaps more for those who would like to intelectually discuss strategy over wine and cheese. So I would suggest professors consider looking else where for a text book. Also, sometimes the author may mention topics to discuss before hand at the beginning of the chapter, and immediately begin to ramble off topic and then circle back on the topic. Also beware of the charts, they are quite poor, I think any undergraduate engineering professor would flunk the authors use of charts. My two cents, good luck. WOW.
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